Digital Marketing
Why the $63bn fraud figure hides CPM display waste
Augustine Fou challenges the $63bn invalid traffic estimate: click-based rates miss CPM impression fraud. Here's what to check in display and video buys.
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Digital Marketing
More than 480 million publisher pages blocked by Google in 2025
A MonetizeMore webinar warns that invalid traffic can erase unpaid Google ad revenue overnight. Here's what publishers should watch.
Digital Marketing
Competitor Bidding Wastes 9.3% of Education Ad Clicks
Lunio's education report finds 9.3% invalid clicks on rival-name ads versus 4.7% on generic, as autumn peak spend nears.
Digital Marketing
ChatGPT ads: up to 34% invalid clicks on some accounts
TrafficGuard's review of 40,021 ChatGPT ad clicks found invalid rates from 0.1% to 34% by advertiser. Here's what to verify before you scale.
Digital Marketing
Google Ads: Add 3 Form Checks to Stop Fake Leads
Google Ads says invalid traffic filters won't stop junk form submissions. Here are the three advertiser-side safeguards and why they matter.
Digital Marketing
What Click-Through Rate Actually Measures in 2026
CTR is no longer a simple clicks-to-impressions ratio. Here's how Google, Meta, programmatic and AI search now define and price it.
Digital Marketing
Bots Now Half of Web Traffic and Your CPMs Are Paying
Bots and AI agents passed 50% of web requests. Agencies say cleaning retargeting pools pushed CPMs up 20%. Here's what growth teams should do next.
