Digital Marketing
IP Targeting Misses Fashion Battle’s Real Audience by 31 Points
NumberEight's report finds IP and household-level data return near 50/50 gender splits, missing a 31-point gap in Fashion Battle's real audience.
IP targeting.
Digital Marketing
Google Customer Match Adds Raw IP and Timestamp Uploads
Google Ads now lets advertisers upload unhashed IP addresses and interaction timestamps to Customer Match, with EEA, UK and Switzerland carved out.
