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Viral Campaigns

LIA’s first Sports Grand LIA: the question every jury should ask

Clemenger BBDO's Stephen de Wolf on how LIA's inaugural Sports jury reset its bar and awarded a culture-moving Grand LIA idea.

Crazy4Marketing Desk · October 4, 2026 · 2 min read

Why LIA's first Sports jury reset its own bar

Viral Campaigns

Ant Melder: Why Ads Must Earn 10 Seconds of Attention

At LIA in Vegas, Cocogun's Ant Melder judged work through one question: does it earn 10 seconds against Ali Wong and streaming? Here's the filter.

Crazy4Marketing Desk · September 28, 2026 · 2 min read

Why Ads Must Earn 10 Seconds of Attention