Digital Marketing
Viaplay Ad Sales Drop 0.6% Organically in Q3
Viaplay's Q3 ad sales rose in kronor but fell 0.6% organically. Digital grew hard, linear kept shrinking—here's what Nordic media buyers should watch.
linear TV.
Digital Marketing
Recoup Rate: What Budget Migration Actually Shows
A new metric shows how much ad money leaving linear TV actually returns to broadcasters' streaming platforms—and why the UK lags the US.
