SEO
Link Building in 2027: Bury These Tactics, Fund These Assets
Michael Johnson's keep-or-cut framework asks one question before any link: does it serve the brand, the publisher, and the audience? Here's what to fund.
link building.
SEO
19 SEO Templates That Cut Busywork and Boost Rankings
Neil Patel rounds up 19 SEO templates, worksheets and spreadsheets for reporting, keywords, backlinks and content — here's what to grab first.
SEO
37.1% of AI Overview Citations Also Rank Top 10 Organically
New Ahrefs data shows 37.1% of AI Overview citations also rank in the top 10 organically. Here's what to keep and cut in link building for 2027.
SEO
Google’s SpamBrain Runs the SEO Penalty You Never See
Google's September 2026 spam update is live across every language. Here's how SpamBrain scores pages, links and AI answers—and what to audit now.
SEO
GEO Experiments: Earned Mentions Beat Owned Content in AI Search
Two GEO experiments challenge AI visibility advice: earned placements drove most citations, while owned content was a foundation, not a growth lever.
