AI in Marketing
AI-Only Content Is a New Cloaking Risk
Creating separate content for AI agents may recreate cloaking. The fix: publish one consistent, authoritative source useful to both people and AI.
llms.txt.
SEO
John Mueller: Use Default Sitemap or RSS for AI Crawlers
Google's John Mueller says AI training crawlers rarely accept sitemap submissions. Use a default sitemap.xml or RSS feed to make your content discoverable.
SEO
62% of Top Sites With Sitemaps Fail at Least One Check
A lintlab crawl of Chrome UX Report top 1,000 origins found most sitemaps carry flawed URLs or dates, and only 66 serve llms.txt.
SEO
llms.txt: What Marketers Need to Know Before Testing It
llms.txt promises a curated path for AI crawlers, but no major AI platform confirms using it. Here's what Semrush found and how to test it.
SEO
llms.txt Is Not robots.txt: Common Crawl’s Reality Check
Common Crawl studied 500,000+ llms.txt files: two-thirds are plugin-generated, 22% have no links, and some try to block crawlers they cannot block.
