Digital Marketing
Local Services Ads Fold Into Performance Max: A Practical Guide
Google's pay-per-lead local ads are becoming a Performance Max type. Here's what changes, what survives, and where to focus.
Local Marketing.
SEO
Google: AI Search Rewrites the Rules for Local Listings
Google says conversational AI queries now demand complete, consistent local data. Here are five fixes for multi-location brands.
Digital Marketing
Google Ads Adds Local Customer Optimization For Store Goals
Google Ads is rolling out Local Customer Optimization in Performance Max plus Store Sales in Data Manager. Here's how to use both before Q4 peak.
