Digital Marketing
Why 54% of Swedes Say Relevance Drives Ad Recall
Magnite asked 883 digitally connected Swedish adults what makes an ad memorable. Product relevance came first at 54%, ahead of personalisation and entertainment.
Magnite.
AI in Marketing
Magnite Opens More Ad Space to AI Buying Agents
Magnite says its Orchestration layer now reaches Samsung home screens, iHeartMedia audio and DIRECTV TV—but key numbers are missing.
