Digital Marketing
Martech in 2026: Bigger Landscape, Shrinking Budget Share
Martech is taking a smaller share of marketing budgets, but first-party data makes the stack more critical than ever. Here's what changed.
marketing budgets.
Digital Marketing
Marketing Cuts Look Free Because Boards Price Risk Differently
A former City analyst argues boards cut marketing because accounting makes spending look like a costless saving. Here is how to reframe the budget.
