Digital Marketing
Jio Story: 2016 to Now, Data’s Everyday Reset
A look at how India's data habit reset after 2016, from rationed packs to background updates, and what marketers should learn from it.
marketing strategy.
Digital Marketing
Jio Story: The Data Reset India Didn’t Brief
The 2016 Welcome Offer didn't just change mobile plans. It reset the question from cost to possibility and left marketers a playbook.
Digital Marketing
Jio Story: The Welcome Offer’s Real Brief Was Behaviour Change
The 2016 Welcome Offer reset what India expected from a connection. Ten years on, it reads as a behaviour change brief for marketers, not just a pricing move.
AI in Marketing
Jio Story: The Kitchen Counter Is Where the Future Clicks
5G, cloud and AI stop sounding like jargon the moment Mummy asks for a dal recipe. How everyday scenes make big tech click for real users.
Digital Marketing
Data Saver, Binger, Hotspot Hero or Reel Royalty?
India's data decade created four behavioural archetypes: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Read the behaviour, not the box.
Social Media
51% of content pros use AI: run a social competitor audit
Social feeds are crowded and 51% of content pros now use AI. Use this five-step competitor audit to benchmark engagement, share of voice, and paid activity.
Digital Marketing
The Quiet End of the Data Meter
A decade after unlimited 4G reset India's data habits, the cyber cafe is gone and the pocket is the internet. What marketers should keep.
AI in Marketing
Why ChatGPT Still Describes Your Brand Wrong
Your rebrand is live, but AI still quotes the old company. Why LLMs lag on positioning changes and how to close the gap before buyers self-select out.
AI in Marketing
Predictive Media Intelligence: Spot Trends Before They Peak
AI-powered predictive media intelligence helps teams spot rising conversations, time campaigns better, and catch reputation risks earlier. Here's how it works.
AI in Marketing
DS Group’s DCODE 2.0 Puts AI at Marketing’s Core
DS Group, WPP Media and MICA launched DCODE 2.0, an open-access playbook weaving AI into search, paid media, performance and creative.
