Digital Marketing
Cookie Syncing: The Hidden Handshake Behind Programmatic IDs
Cookie syncing maps one vendor's browser ID to another's via pixels and redirects. Here's why it lifts CPMs, leaks signal, and how to audit it.
match rate.
Digital Marketing
Identity Resolution: Why Match Rate Isn’t Accuracy
New tests show IP identity links are often wrong, and weak resolution can make a $1.50 ROAS measure $0.43. Here's what marketers should ask.
