Digital Marketing
Brand Lift: The Randomized Metric Behind Upper-Funnel Spend
Brand lift studies compare exposed and control groups to measure ad recall, awareness and consideration. Here's how to read the results and avoid weak tests.
media measurement.
Digital Marketing
Dentsu India Opens Creative-Led Performance Studio
Dentsu India's new Bengaluru studio merges creative, AI production and media to deliver 1,000+ assets monthly under Performance Marketing 3.0.
