Digital Marketing
Affle to Buy Perion for $420M at 34.5% Premium
Affle will pay $11.70 a share in cash for Perion, valuing the ad tech firm at $420M. A 40-day go-shop could still draw a higher offer.
mergers and acquisitions.
Breaking
How to Get Products Found in Google and ChatGPT AI ShoppingWhy PageSpeed Scores Might Jump After Lighthouse 13.6TikTok Search Ads Adds Impression Share and Keyword PacksTikTok Shop adds 9 Compass analytics tools for US sellersPublicis Closes $2.5B LiveRamp Deal and Launches AI EngineHow to Get Products Found in Google and ChatGPT AI ShoppingWhy PageSpeed Scores Might Jump After Lighthouse 13.6TikTok Search Ads Adds Impression Share and Keyword PacksTikTok Shop adds 9 Compass analytics tools for US sellersPublicis Closes $2.5B LiveRamp Deal and Launches AI Engine
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Tue, 3 Nov 2026
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