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Micro-drama.

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Viral Campaigns

Godrej 2nd Gen Kumars: a home brand’s first micro-drama

Godrej Enterprises Group debuts its first Instagram micro-drama, 2nd Gen Kumars, weaving locks, furniture and appliances into a family story.

Crazy4Marketing Desk · October 23, 2026 · 2 min read

Godrej 2nd Gen Kumars

Viral Campaigns

Myntra’s Folks in the Building micro-drama, explained

Myntra’s four-part micro-drama puts internet personalities in one building, with a delivery executive as the recurring character.

Crazy4Marketing Desk · October 9, 2026 · 3 min read

Myntra’s Folks in the Building micro-drama