Digital Marketing
Bidease Hires Ex-Moloco Revenue Chief After 200% Growth Run
Bidease names ex-Moloco revenue leader Dock Kim as VP of business development, claiming 200% YoY growth twice - but no revenue baseline for context.
Mobile advertising.
Digital Marketing
Why the End Card Is Mobile UA’s Most Valuable Screen
The screen after a mobile video ad carries the install CTA - and a tap can shift attribution from 24 hours to 30 days. Here's what UA teams should audit.
Digital Marketing
Playable Ads Explained: The 5MB Try-Before-You-Install Format
How HTML5 playable ads work, where they run, the specs and controversies media buyers need to know before paying per install.
Digital Marketing
Mobile ad IDs: the fragile backbone of app marketing
What a MAID is, how IDFA and GAID power in-app targeting and measurement, and why regulators and platform changes are reshaping mobile ad tracking.
Digital Marketing
Apple Replaces ATT Prompt in 5 EU Markets
Apple's redesigned ATT consent prompt becomes mandatory in Germany, France, Italy, Poland and Romania. Here's how it changes targeting and measurement.
