Digital Marketing
Audience Measurement: When One Ratings Point Costs $39 Million
Audience measurement decides what your ads cost. Here's how panels, census data and hybrids work, and why one ratings point can mean $39 million.
MRC.
Digital Marketing
Attention Metrics Are Becoming a Bidding Signal
Attention metrics are shifting from post-campaign scores to pre-bid inputs in Amazon DSP and DV360. Here’s what that means for your programmatic strategy.
Digital Marketing
Census Data in Ad Measurement: What Marketers Must Know
Census data promises a complete count of every impression. But coverage gaps, no demographics and no dedupe mean panels are still attached to every accredited system.
