Digital Marketing
Netflix Ads Opens Trade Desk to 4M+ Data Segments
Kokai buyers can target Netflix with first-party lists and 4M+ third-party segments from November. The measurement caveat matters.
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Kokai buyers can target Netflix with first-party lists and 4M+ third-party segments from November. The measurement caveat matters.
Netflix's first UK Upfront delivered fixed dates, programmatic pause ads and new targeting. Here's what media buyers need to watch.