Digital Marketing
What Preliminary Injunctions Mean for Ad Tech Stacks
Court orders are deciding ad budgets, retail data access and AI agent traffic before trials finish. Here’s what digital marketers need to know.
Nielsen.
Digital Marketing
Census Data in Ad Measurement: What Marketers Must Know
Census data promises a complete count of every impression. But coverage gaps, no demographics and no dedupe mean panels are still attached to every accredited system.
