AI in Marketing
GEO by Engine: What Actually Changes Across AI Chatbots
A practical breakdown of how ChatGPT, Claude, Gemini and Perplexity differ in AI search visibility, plus platform-specific tactics and KPIs.
Perplexity.
E-commerce
Perplexity’s Shopping Agent Beats Amazon in Court
A federal appeals court says the person at the keyboard is the visitor when an AI assistant shops. Here’s what that means for D2C and retail teams.
AI in Marketing
Amazon Loses Court Block on Perplexity AI Shopper
The Ninth Circuit vacated Amazon's block on Perplexity's Comet shopping agent. Here's what the shift means for retail media, ad measurement and e-commerce teams.
SEO
Should You Drop Perplexity From Your AI Visibility Tracker?
Perplexity's referral share halved in 2026 while Gemini surged. Here's a three-tier framework for weighting AI visibility tracking instead of deleting platforms.
AI in Marketing
9 AI Search Engines Tested: What Marketers Should Know
Semrush hands-tested nine AI search engines. Here's what the results mean for your visibility strategy, citation sources and buyer research paths.
