Digital Marketing
DAX takes over dynamic ad sales on TWiT’s 13 podcasts
DAX US will sell dynamic audio ads across TWiT's 13 tech podcasts, while host-read sponsorships stay direct. Here's why the split matters for buyers.
podcast advertising.
Digital Marketing
Podcast Ad Study: 29-Point Awareness Lift, No Format Split
A home security ad lifted unaided awareness from 39% to 68%, but pooled results across audio, image and video leave the format question open.
Digital Marketing
RSS Still Runs Podcast Ads – And Chrome Is Changing It
RSS looks like a relic, but podcast ad measurement, Google News and competitor tracking still run on it. Here is what marketers should know in 2026.
Digital Marketing
Kids Podcasts Launches Ad-Free App Marketers Can’t Buy Into
Kids Podcasts shipped a parent-gated iPhone player with no ads, no tracking SDKs and no search. Here's why an ad-free kids audio app matters to buyers.
Digital Marketing
Ad Load Explained: The Setting That Decides Your CPMs
Ad load is the supply dial publishers control and buyers only observe. Here's how it's measured, where it's rising, and what it means for your media plans.
