Digital Marketing
US pop-under ads cost 28x Pakistan’s rate
PPCmate's October data shows US pop-under inventory at $5.31 CPM versus $0.19 in Pakistan. Here's how media buyers should read the 28x spread.
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PPCmate's October data shows US pop-under inventory at $5.31 CPM versus $0.19 in Pakistan. Here's how media buyers should read the 28x spread.