AI in Marketing
Why ChatGPT Still Describes Your Brand Wrong
Your rebrand is live, but AI still quotes the old company. Why LLMs lag on positioning changes and how to close the gap before buyers self-select out.
PR.
AI in Marketing
AI Won’t Kill Us All, But It’s Rewriting Marketing Work
Fact-checking AI output is no longer enough. Here's why ground-truthing, cross-team alignment and evidence-first PR decide what gets cited.
