Digital Marketing
Data Enrichment Is Having a Reckoning. Marketers Should Care
Data enrichment fills CRM and bid-stream gaps with third-party attributes. New accuracy tests and legal moves show why marketers must check the input.
Prebid.
Digital Marketing
Prebid Explained: The Open-Source Ad Auction Standard
Prebid is the free, open-source toolkit behind programmatic header bidding. With Google now ordered to open AdX and DFP to it, here's what changes.
Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
Digital Marketing
Google Keeps AdX: What the 6-Year Ad Tech Decree Means
A federal judge rejected an AdX divestiture and imposed six-year conduct rules: Prebid interoperability, data sharing and ad server fairness.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
Digital Marketing
Header Bidding Explained: What Marketers Need to Know
Header bidding changed how publishers sell inventory. Here's what parallel auctions mean for programmatic pricing, latency, and your ad strategy.
