Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
Prebid.
Digital Marketing
Google Keeps AdX: What the 6-Year Ad Tech Decree Means
A federal judge rejected an AdX divestiture and imposed six-year conduct rules: Prebid interoperability, data sharing and ad server fairness.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
Digital Marketing
Header Bidding Explained: What Marketers Need to Know
Header bidding changed how publishers sell inventory. Here's what parallel auctions mean for programmatic pricing, latency, and your ad strategy.
