Digital Marketing
Cohort Targeting After Google Kills Topics: What Works
Cookie-free targeting didn't vanish; it moved to publisher cohorts, CTV and clean rooms. Here's what marketers need to know about buyer-ready groups.
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Cookie-free targeting didn't vanish; it moved to publisher cohorts, CTV and clean rooms. Here's what marketers need to know about buyer-ready groups.
Partitioned cookies (CHIPS) hit cross-browser Baseline in December 2025. Here's what the Partitioned attribute does, why it survived Privacy Sandbox, and what to check.