AI in Marketing
OpenDirect 2.1 turns 250-350 day builds into 50
OpenDirect 2.1, the IAB Tech Lab API for guaranteed ad deals, has become the booking layer for AI media agents—cutting custom integrations from months to days.
programmatic guaranteed.
Digital Marketing
Viant Opens Fee-Free Direct Route for CTV Deals
Viant extends Direct Access to PMP and programmatic guaranteed CTV deals, with no exchange fee and 94% of programmatic demand reached. Here's what to audit.
