Digital Marketing
Google Fails to Kill $1.5B Ad Tech Claims
Google failed to kill most of the $1.5B ad tech claims from Gannett and the Daily Mail. Here's what that means for programmatic buyers.
publisher revenue.
AI in Marketing
Google AI Pilot: Some Sites Get Under 0.1% of Ad Revenue
Google is paying about 100 publishers for AI contributions, but small sites report less than 0.1% of ad revenue and little clarity on payouts.
AI in Marketing
Google’s AI Publisher Payouts Leave Some Sites Under $1,000
Google's AI contribution pilot pays about 100 publishers, but several small sites are earning under $1,000—while ads start mimicking free listings.
SEO
Google Tests Paying Publishers for AI Answers
Google is piloting Search Console payments to publishers whose content meaningfully feeds Gemini, AI Overviews, and AI Mode answers.
Digital Marketing
Header Bidding Explained: What Marketers Need to Know
Header bidding changed how publishers sell inventory. Here's what parallel auctions mean for programmatic pricing, latency, and your ad strategy.
