AI in Marketing
AI Agents Land a 5x ROAS in Ad Buying
Agentic buying just moved from demo to dollars: Rouge Care turned $25K in CTV spend into 5x return. What’s scaling—and where humans still hold the line.
PubMatic.
AI in Marketing
BCN and PubMatic Launch Prompt-to-PMP Deal Agent
German sales house BCN and PubMatic link AI agents so advertisers describe an audience and get a ready-to-buy private marketplace deal in minutes.
Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
