Digital Marketing
Jio Story: The Decade Data Stopped Being a Cost
From cyber cafe queues to a phone in every pocket, India's 2016 data reset changed the marketing brief. Here's what growth teams should unlearn.
Reliance Jio.
Digital Marketing
Jio IPO Hits a Market Where 40% of Investors Are Under 30
Jio Platforms opens its IPO on 21 October to a very different India: 130 million registered investors, nearly 40% under 30. Here is the marketing shift.
Digital Marketing
Jio Story: A Growth Brief from the 2016 Welcome Offer
The 2016 Jio Welcome Offer reset India's data expectations. Here's the marketing logic growth teams still borrow a decade later.
