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Viral Campaigns

Woolworths Turns Customer Cravings Into a Christmas Carol

Inside Woolworths' first Droga5 ANZ festive campaign: a UGC challenge, a custom carol, and Spotify listeners' Christmas Cook Profiles.

Crazy4Marketing Desk · November 2, 2026 · 3 min read

Viral Campaigns

Nexus Select Malls sells the wait before Diwali

Nexus Select Malls' Diwali film skips the fireworks and follows neighbouring homes as they prepare, tying everyday rituals to mall visits.

Crazy4Marketing Desk · October 29, 2026 · 3 min read