Viral Campaigns
THE ICONIC’s ‘Hack Friday’ Puts 1.3M-Fan Duo in Newsroom
THE ICONIC rebrands Black Friday as Hack Friday with a shoppable newsroom anchored by Two Broke Chicks and their 1.3M followers.
Retail Marketing.
Viral Campaigns
GPT Turns Christmas Chaos Into a 16-Centre Retail Platform
GPT and Fabric launch a Christmas platform across 16 shopping centres that trades glossy perfection for relatable festive chaos.
Digital Marketing
HORL Brings Its 76-Country Sharpener Story to Australia
Compass Studio will run a 12-month PR push as the German rolling sharpener maker prepares its first Australian retail partners.
Viral Campaigns
Myer’s Say More with Myer: A Christmas Ad Built on Noticing
Myer’s Say More with Myer Christmas campaign turns small family moments into gifts. Here’s why the 2026 Australian holiday ad is spreading.
E-commerce
Kirana to Cloud: The Khata Becomes a Customer Feed
India's corner shops are moving from the khata book to cloud tools. What changes for the shop, its customers and the marketers who want to reach them?
Viral Campaigns
99 Bikes We Know Riders Campaign Puts Staff Front and Centre
99 Bikes and alt/shift/ turn expert, judgement-free service into a national multi-channel push aimed at casual riders and gift buyers.
Viral Campaigns
Elevencom’s New Wave Profile: Lean, Retail-First Indie Playbook
Inside Elevencom’s New Wave profile: an 18-year indie run, retail speed, AI leverage and the three moves smaller brands can steal.
Viral Campaigns
Myntra BFF Campaign Turns Alia and Ranbir Into Shopping Logic
Myntra's BFF campaign pairs Alia Bhatt and Ranbir Kapoor in absurd sketches where any small moment becomes a reason to shop. Here's the breakdown.
Digital Marketing
Five Below’s Digital Marketing Bet Fuels 22.9% Growth
Zacks reports Five Below is shifting working media to social, CTV and YouTube, using social listening and checkout data to drive store visits.
E-commerce
Google Removes Free Shopping Listings Across Europe
Google removed free product listings and popular product carousels across the EEA. Here is what the change means and how merchants can adapt.
