Digital Marketing
Google Ads Expands High-Value Bidding to Shopping Campaigns
Google Ads brings High Value acquisition to Shopping and expands retention modes across Search, Shopping and Performance Max. Here's what to test.
retention.
Digital Marketing
Google Ads swaps flat new-customer bonuses for 5x multipliers
Google Ads now lets retailers scale new-customer conversion value from 1.1x to 5x, replacing flat bonuses across Search, Shopping, PMax and Demand Gen.
Digital Marketing
Google Hit With €403M Location Data Fine: What Marketers Need to Know
Ireland's DPC fined Google €403m over location data handling. Here's what the ruling means for ad targeting, measurement and consent.
