SEO
Google, Microsoft, OpenAI Back Shared AI Training Opt-Out
Google, Microsoft and OpenAI plan to honor one robots.txt token for AI training preferences. The catch: each company maps it differently.
robots.txt.
SEO
Faking Googlebot takes 30 seconds, warns Google’s Gary Illyes
Gary Illyes says spoofing Googlebot takes 30 seconds. Verify crawlers with reverse DNS, published IP ranges, and Google's Web Bot Auth.
SEO
Google, Bing unify AI opt-out; study pegs AI CTR at 0.9%
Google and Bing announced a shared robots.txt token to opt out of AI training. A one-site study finds a 0.9% CTR and a halo effect.
SEO
Google Clarifies 503s, Robots.txt Limits and Bracket URLs
Google clarifies 503s during PHP patches, robots.txt crawl limits, raw vs encoded bracket URLs, and why JPEG XL still isn't visible in Search.
Digital Marketing
Meta Delays Ad Terms to Nov 20 as AI Crawling Row Intensifies
Meta pushed its revised Commercial Terms and Self-Serve Ad Terms to Nov 20 after publisher complaints. Here's what the crawling clause means for brands and what to audit now.
SEO
Google: robots.txt Governs Access, Not AI Training
Google's Gary Illyes explains why robots.txt can keep AI crawlers out but cannot stop them from using crawled content for training—and what to do instead.
SEO
Google: robots.txt Controls Crawling, Not AI Training
Google Search Central says robots.txt only governs crawl access, not AI training on collected content. What to audit now.
SEO
ChatGPT Search Unlocks Hundreds Of Millions Of Pages
OpenAI and Cloudflare reveal early results from a 1% network pilot, changing how ChatGPT discovers long-tail pages. Here's what to check.
AI in Marketing
Meta’s AI training clause is still in the Oct 30 terms
PPC Land checked Meta's official preview on Oct 18: the 'train' sentence is still in the Oct 30 Commercial Terms, with no ads-only limit.
Digital Marketing
Meta’s Terms Now Let It Crawl Every Business Site
Meta's updated Commercial Terms, effective Oct. 30, extend crawling and AI training rights to any business use—not just advertisers. Here's what to do.
