Digital Marketing
8,000% ROI in One Month Wins ADSQUIRE PPC Agency of the Year
Search Engine Land named ADSQUIRE its 2026 PPC Agency of the Year after a legal campaign returned 8,000% ROI on $4,000 in ad spend in one month.
ROI.
E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
Social Media
Social Dashboards 2026: Prove ROI on $121B Spend
Dashboards turn scattered social metrics into decisions. Here are the templates, rules, and build-or-buy paths to prove ROI in 2026.
Social Media
Pick 3-5 Social KPIs and Prove ROI in 2026
Hootsuite's 2026 guide separates reporting from analysis, maps 3-5 KPIs per goal, and shows marketers how to prove social ROI with a six-step loop.
Digital Marketing
Marketing Cuts Look Free Because Boards Price Risk Differently
A former City analyst argues boards cut marketing because accounting makes spending look like a costless saving. Here is how to reframe the budget.
Social Media
Social Media Measurement: 2026 Metrics That Matter
Stop reporting vanity metrics. A practical guide to measuring social media impact across engagement, conversions, sentiment, paid and customer care.
