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Safari.

11 stories

IAB Tech Lab’s Trusted Server is the only fix it sees for Safari

IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.

Crazy4Marketing Desk · November 2, 2026 · 3 min read

Safari caps click-ID cookies at 24 hours and script storage at 7 days. Here's what to change in attribution and tracking now.

Crazy4Marketing Desk · October 25, 2026 · 4 min read

Safari 27 blocks email-to-ID resolution while Google leans on signed-in data. Here's how customer journey tracking is changing and what to do.

Crazy4Marketing Desk · October 25, 2026 · 3 min read

Safari caps server-set cookies at 7 days when tracking subdomains resolve to unrelated networks. Here's the same-origin fix and its caveats.

Crazy4Marketing Desk · October 18, 2026 · 3 min read

Safari's block on The Trade Desk's ad domain has IAB Tech Lab urging publishers to move ad logic off the browser. Here's what changes.

Crazy4Marketing Desk · October 11, 2026 · 3 min read

Apple's iOS 27 Safari now blocks domains behind UID2, ID5 and RampID. Here's how marketers should rebuild reach without cookie syncing.

Crazy4Marketing Desk · October 10, 2026 · 3 min read

Apple's 15-minute bug-tracker reply could loosen an unpublished Safari ad-tech blocklist. Here's what it changes.

Crazy4Marketing Desk · October 8, 2026 · 3 min read

Apple handed The Trade Desk an iOS 27.2 beta, but the Safari ad-domain block remains unresolved. Here's what performance teams should watch.

Crazy4Marketing Desk · October 7, 2026 · 2 min read

Apple's iOS 27 Safari block now cuts ad tech domains at the network level. ID5's CEO calls it an attack on the open web and asks regulators to look.

Crazy4Marketing Desk · October 4, 2026 · 2 min read

Apple's iOS 27 update blocks The Trade Desk's core ad delivery domain on Safari, stopping impressions before identity workarounds can help.

Crazy4Marketing Desk · September 30, 2026 · 3 min read