Digital Marketing
Martech in 2026: Bigger Landscape, Shrinking Budget Share
Martech is taking a smaller share of marketing budgets, but first-party data makes the stack more critical than ever. Here's what changed.
Scott Brinker.
Breaking
The Global Best Ads This Week: 4 Ideas Worth StealingTaika Waititi’s steamy ad makes breast checks a shower habit82% forget breast checks. Taika Waititi's fix: the showerGoogle's YMYL: the hidden trust filter behind 1B health searchesChatGPT ads: up to 34% invalid clicks on some accountsThe Global Best Ads This Week: 4 Ideas Worth StealingTaika Waititi’s steamy ad makes breast checks a shower habit82% forget breast checks. Taika Waititi's fix: the showerGoogle's YMYL: the hidden trust filter behind 1B health searchesChatGPT ads: up to 34% invalid clicks on some accounts
crazy4marketing.
Tue, 6 Oct 2026
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