SEO
Search Console: AI Overviews Cut Organic CTR 61%
Google's free Search Console is the first-party data source for AI-era visibility. New reports show impressions without clicks; AI Overviews cut organic CTR 61%.
search analytics.
SEO
Search Console now sums multi-country traffic in one view
Google Search Console now lets site owners select several countries in the Performance report and read one combined organic traffic figure.
Digital Marketing
Google Trends Is Not a Volume Tool. Use It Like This
Google Trends scores relative interest from 0–100, not absolute search volume. Here’s how to read the index and avoid costly marketing mistakes.
