SEO
Google AI Payment Pilot and Search Profiles at 10K
Google tests paying sites for AI answers, Search profiles open to 10K followers, and Cloudflare splits AI training from search crawling. Here's what to do.
Search Console.
Digital Marketing
What Click-Through Rate Actually Measures in 2026
CTR is no longer a simple clicks-to-impressions ratio. Here's how Google, Meta, programmatic and AI search now define and price it.
SEO
Google Discover Tests Dive Deeper Topic Overviews
Google is testing a Dive Deeper button in Discover that opens AI-generated topic overviews and related links, starting with videos.
SEO
Google’s Mueller on Cross-Domain Canonical De-Indexing: Test More
John Mueller weighs in on a Reddit report of cross-domain canonical de-indexing, pointing to rendering checks and pre-launch testing.
SEO
Indexing Explained: Why Crawled Pages Still Don’t Exist
Crawled pages don't rank until they are indexed. Here's how Google and Microsoft decide inclusion, and why quality content is losing its spot.
SEO
Google Tests Paying Publishers for AI Answers
Google is piloting Search Console payments to publishers whose content meaningfully feeds Gemini, AI Overviews, and AI Mode answers.
AI in Marketing
Google Pilot Pays Publishers for AI Overviews and Gemini
Google is testing an AI Contribution pilot in Search Console that pays publishers when their content significantly contributes to Gemini, AI Overviews and AI Mode.
SEO
Google Redesigns EEA Search Results Under DMA Rules
Google has rebuilt Search results across the EEA for DMA compliance, adding aggregator and supplier units for hotel, flight, transport and product queries.
