AI in Marketing
Kargo Karlo claims 21% ad recall lift in launch case
Kargo's self-serve Karlo platform claims a 21% ad recall lift in an Ad Council campaign. Here's what marketers need to ask before buying in.
self-serve ads.
Digital Marketing
Discord Ads Manager Opens Auction Buying to Studios by Early 2027
Discord's Ads Manager brings auction-priced inventory and 15-second rewarded video, but self-serve access waits until early 2027. Here's what to ask.
Digital Marketing
Self-Serve Ads Are Rewiring Who Gets to Advertise
Self-serve ad platforms are collapsing minimums from ChatGPT to CTV while shifting campaign control, and risk, to buyers. Here's what to watch.
AI in Marketing
ChatGPT Ads Opens Self-Serve in 7 Asian Markets
OpenAI rolls out ChatGPT Ads to Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan with day-one self-serve buying.
