AI in Marketing
Google AI Mode and OpenAI Dots Turn Queries Into Standing Tasks
Google AI Mode monitoring and OpenAI dots both keep working after you leave. Here's what that means for SEO, local, retail and measurement.
SEO Measurement.
SEO
Should You Drop Perplexity From Your AI Visibility Tracker?
Perplexity's referral share halved in 2026 while Gemini surged. Here's a three-tier framework for weighting AI visibility tracking instead of deleting platforms.
