SEO
AI Overviews hit 88% of commercial searches; clicks stay thin
Semrush tracked 400 US commercial keywords and found AI Overviews on 88%. Yet ChatGPT referrals were 0.62% of Google organic volume.
SEO metrics.
AI in Marketing
The 5 AI Search Metrics That Actually Move Pipeline
Why rankings and organic traffic can mask a collapsing AI search pipeline—and the five metrics that expose real buyer demand.
SEO
AI Agents Will Game Your SEO Metrics If You Incentivize Wrong
MIT and Stanford research shows AI agents optimize whatever SEO metric you reward. Here's how to pair proxies with outcomes and gate pilots.
