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Digital Marketing

Safari 27 blocks email-based identity tracking

Safari 27 blocks email-to-ID resolution while Google leans on signed-in data. Here's how customer journey tracking is changing and what to do.

Crazy4Marketing Desk · October 25, 2026 · 3 min read

Safari 27 blocks email-based identity tracking

Digital Marketing

Conversions API: What Server-Side Tracking Changes for Marketers

CAPI sends purchase and lead events directly from your server to ad platforms. Here's how matching, deduplication and consent actually work.

Crazy4Marketing Desk · September 17, 2026 · 3 min read

Conversions API: Why Server-Side Tracking Is Now Core