Digital Marketing
IAB Tech Lab’s Trusted Server is the only fix it sees for Safari
IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.
server-side tracking.
Digital Marketing
Safari Can Turn a Click into a Stranger in 24 Hours
Safari caps click-ID cookies at 24 hours and script storage at 7 days. Here's what to change in attribution and tracking now.
Digital Marketing
Server-Side Tracking Still Needs Consent, iubenda Explains
iubenda's new guide and white paper argue server-side tracking can recover lost signal but does not remove GDPR and ePrivacy consent duties.
Digital Marketing
Safari Caps Server Cookies to 7 Days on Cloaked Subdomains
Safari caps server-set cookies at 7 days when tracking subdomains resolve to unrelated networks. Here's the same-origin fix and its caveats.
Digital Marketing
Washington top court shields Meta Pixel on automated pages
Washington's top court says automated search pages are not wiretaps, narrowing Meta Pixel risk. Live chat and AI remain open.
