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Digital Marketing

Google Ads Expands High-Value Bidding to Shopping Campaigns

Google Ads brings High Value acquisition to Shopping and expands retention modes across Search, Shopping and Performance Max. Here's what to test.

Crazy4Marketing Desk · October 27, 2026 · 3 min read

Google Ads opens high-value bidding to Shopping campaigns

Digital Marketing

Google lets Shopping and PMax trade 30% ROAS for volume

Google Ads has documented Smart Bidding Exploration for Shopping and Performance Max. Here's what the 5–30% ROAS tolerance means for retail accounts.

Crazy4Marketing Desk · October 25, 2026 · 3 min read

Google's 30% ROAS tolerance explained for retail campaigns