Viral Campaigns
Godrej 2nd Gen Kumars: a home brand’s first micro-drama
Godrej Enterprises Group debuts its first Instagram micro-drama, 2nd Gen Kumars, weaving locks, furniture and appliances into a family story.
short-form video.
Social Media
One Phone, Fourteen Fans, and India’s Pop-Culture Huddle
From a 2016 unlimited data reset to cricket huddles, finale watch parties and wedding reels, India now shares pop culture on one connection.
Digital Marketing
Engineer Sues Cassie Millz Over 3.3M-View Gym Reel
A California engineer says a creator reused his gym clip in a 'before transition' Reel with 3.3M views. Here's what the lawsuit means for marketers.
Social Media
Data Saver, Binger, Hotspot Hero or Reel Royalty?
India's data decade turned one connection into four habits. Here's what the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal for marketers.
AI in Marketing
Scale 4,800 AI Video Ads Without Losing Each Brand
Agencies can turn one client storyline into hundreds of native AI video ads for TikTok, Reels and AI search. Here’s the pipeline and the math.
Social Media
71% Decide in 3 Seconds: TikTok Hook Rules
New data shows 71% of TikTok users decide in three seconds. See what Chipotle, Duolingo and Scrub Daddy do differently in the hook.
Social Media
YouTube Shorts Now Favours Originals Over Re-Uploads
YouTube is reducing Shorts reach for channels that mostly repost other creators' clips. Here is what counts as original and why advertisers should care.
Social Media
Owala’s Creator Engine: Product Design Fuels Short-Form
How Owala turns a reusable bottle into repeat creator content—with demos, drops, ambassadors and social listening that drive short-form demand.
