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Digital Marketing

X opens lead gen ads to all with a 75% vs 33% proof gap

X's new lead gen ads are now open to every advertiser, but the launch case study claims both a 75% and a 33% lower cost per lead.

Crazy4Marketing Desk · October 31, 2026 · 3 min read

X lead gen ads are live—with two conflicting CPL claims

Digital Marketing

Social ad spend to hit $394.6bn in 2026: WARC

WARC sees 2026 social ad spend jumping 21.3% to $394.6 billion, as social, search and retail media capture 92% of new money.

Crazy4Marketing Desk · October 11, 2026 · 2 min read

Social ads to hit $394.6bn in 2026