Social Media
X Analytics Paywall: 4.4M Paid Subscribers Get the Full View
X moved its full analytics dashboard behind Premium. Free post-level mobile data remains. Third-party tools like Perch by Hootsuite close the gap.
social media analytics.
Social Media
Social Dashboards 2026: Prove ROI on $121B Spend
Dashboards turn scattered social metrics into decisions. Here are the templates, rules, and build-or-buy paths to prove ROI in 2026.
Social Media
Buffer’s 4 Analytics Features That Save Marketers Hours
Buffer Insights connects social data to Claude, tracks a weekly pulse and turns launch posts into measurable groups. Here's the workflow to steal.
Social Media
Pick 3-5 Social KPIs and Prove ROI in 2026
Hootsuite's 2026 guide separates reporting from analysis, maps 3-5 KPIs per goal, and shows marketers how to prove social ROI with a six-step loop.
Social Media
51% of content pros use AI: run a social competitor audit
Social feeds are crowded and 51% of content pros now use AI. Use this five-step competitor audit to benchmark engagement, share of voice, and paid activity.
Social Media
Instagram brand engagement is 9.7%. Data stories can fix it
Median Instagram brand engagement has fallen to 9.7%. Here’s how data storytelling turns proof into shareable social content.
Social Media
Instagram 4.2% vs TikTok 1.5%: 6 formulas that matter
Instagram leads all-industry engagement at 4.2%, TikTok sits at 1.5%. The formula you choose changes the story—here are six worth knowing.
Social Media
Why Social Data Only Works When You Tell a Story
Only 36% of orgs use social insights outside marketing. Here's how to turn dashboards into narratives that drive decisions.
Social Media
AI Social Listening in 2026: Tools and Tactics That Matter
AI social listening now catches visual mentions, sarcasm and emerging risks. Here's how it works, what to measure, and the tools leading 2026.
Social Media
Instagram Tools 2026: Scheduling, AI and Analytics Converge
Hootsuite's 2026 Instagram tools roundup shows the market consolidating around connected scheduling, AI and analytics workflows. Here's how to choose.
