Viral Campaigns
Woolworths Turns Customer Cravings Into a Christmas Carol
Inside Woolworths' first Droga5 ANZ festive campaign: a UGC challenge, a custom carol, and Spotify listeners' Christmas Cook Profiles.
crazy4marketing.
Inside Woolworths' first Droga5 ANZ festive campaign: a UGC challenge, a custom carol, and Spotify listeners' Christmas Cook Profiles.
Spotify's ad revenue grew 9% to €482m — but automated channels added €91m while direct sales lost €53m. What the shift means for audio ads.