Ad Reviews
JK Maxx Paints’ Aura film leans on green proof
JK Maxx Paints launches JK Naturals Aura with a sustainability-led film built on recycled PVB, bio-based content and a tree pledge. Our review.
Sustainability.
Viral Campaigns
Bijliride turns EV commuters into carbon-saving storytellers
Bijliride's 'Aapko Pata Hai?' campaign uses a Hyderabad vox-pop and its Green Impact Calculator to make riders' carbon offsets visible.
E-commerce
Amazon Cuts Single-Use Plastic to 37% of US Shipments
Amazon swapped plastic mailers for stretchy paper and halved single-use plastic in a year. Here's what the packaging shift means for D2C brands and sellers.
