AI in Marketing
Smart Bidding’s 18% Query Lift Comes With New Limits
Smart Bidding can now find 18% more query categories, but an August 2026 change pushes budget-capped campaigns toward their targets. Here's what to fix.
Target CPA.
Digital Marketing
Budget Is the New Quality Score in Google Ads
Google's August 17 change makes budget-limited Target CPA and ROAS campaigns drift back to targets. Here's what that means for efficiency and spend.
