Digital Marketing
Third-Party Data Can Push a $1.44 CPM to Nearly Double
Third-party audience segments add $0.50–$2 CPM on top of media. With average mobile CPM at $1.44, data can nearly double your ad cost.
third-party data.
Digital Marketing
Data Enrichment Is Having a Reckoning. Marketers Should Care
Data enrichment fills CRM and bid-stream gaps with third-party attributes. New accuracy tests and legal moves show why marketers must check the input.
